Sometimes half a word changes everything.
Get a linguist’s eye on your customer communication
(and a loving nudge to make it better).
Welcome to the Linguist’s Studio
Each journey begins with an invitation … and a curious mind.
So brew a cup of tea and sit with me.
Leave the noise and hustle behind.
(Poetic, right? Stay with me … it gets better.)
Here’s how I see it:
Economics tells you what a relationship is worth.
Psychology tells you what it needs.
Linguistics is the relationship.
Language shapes how we feel … and how much we value the relationship.
Want to build trust, improve loyalty, reduce churn, support less, sell more?
Start by changing the way you talk to your customers across all touchpoints.
That’s what we do here.
In the Linguist’s Studio we put your customer communication under the microscope, and craft the heck out of it. Without lifeless content templates, or communication models designed by electrical engineers in 1948.
Just know: This is not grammar school.
We work with juicy stuff like conversation analysis, pragmatics, cognitive linguistics, and other gems linguists usually hide in dusty academic journals.
All explained in plain English. No boring theory. (I’m a rogue linguist, after all.)
My goal is to turn your business into something people are drawn to, can’t get enough of. Whether you’re coaching, healing, leading, writing, selling, serving, or simply living.
We draw from linguistics, old books, real life… even psychics and magicians.
How’s your tea, fellow Seeker?
Curious how your customer experience actually feels?
Let’s look at it together. Start with a light-touch audit or sign up for Field Notes below.
This might be for you
A few things probably have to line up for you to feel at home here.
Ideally, you…
✔ love what you do — or want to love it more (changing careers? Welcome to the club!)
✔ are a thoughtful type, with at least a mild obsession with how language works
✔ see people as people — not numbers, targets, or cash cows
✔ don’t take yourself too seriously
✔ want to find your edge — and use it with more confidence
✔ enjoy a little unconventional writing and the occasional mischief
✔ believe business is about connecting, not just “converting”
✔ don’t faint when you hear terms like speech acts, emotional displays, or turn-taking
The more of those boxes you check, the better you’ll probably like it here.
That said…
I have a hunch this place is especially for thoughtful, founder-led businesses in SaaS, service, boutique B2B, and online education who want to scale without losing their soul.
My heart also beats for the slightly introverted founders, solopreneurs, coaches, creatives, team leaders, and quiet rebels … the ones with a love-hate relationship with marketing, small talk, or buzzwords (like me).
Meet the Rogue Linguist
Hi, I’m Gordon — writer, linguist, and avid observer of how people miscommunicate.
My background is an odd but useful mix:
Academic linguistics, ad agency copywriting, customer service training, and small business management.
I’ve studied the science of how we talk, trained teams to wow customers, and written campaigns that actually worked (one even won an award … no big deal, just casually dropping that here).
I also sport a striking Roman nose – which, on good days, makes me feel like an ancient philosopher. (Exhibit: Portrait No. 001)
These days, I help small business owners, creatives, and other thoughtful humans add clarity, empathy, and oomph to their words. Intentionally. And backed by science.
About the Velvet Rope
There comes a time in every Seeker’s journey to ask:
“Do I know enough, or do I want to go deeper?”
Whatever you think you know about (business) communication, creative self-expression, writing, customer experience, and applied linguistics…
I promise you, there’s more. Ready for you, when you are.
When I was learning magic, a very real and very crimson velvet rope guarded the entrance to the biggest secrets. I had to earn my way into the chamber of wonders, my magic teacher’s inner sanctum.
I still remember the day when that velvet rope finally lifted, and I stepped inside.
The Linguist’s Arkana has its very own velvet rope, guarding my Inner Sanctum. It’s where I keep my most treasured and hard-won communication secrets.
You’ll have to earn your way in, as I had to earn mine.
But don’t worry, you won’t have to learn how to levitate or produce coins from thin air.
Nothing like that. Promise!
Who knows, it could be as easy as…
How to begin
Whether you’re building a business, writing for an audience, or simply seeking better ways to connect…
Start here:
Step 1: Sign up for the Field Notes
Daily missives. Deep thoughts. Linguistic insights.
Step 2: Work with me (Reading Room Sessions)
1:1 sessions for clarity, voice, or customer connection. Plus: selected writing & editing services.
Step3: Explore the Arkana Collection
Self-guided courses and tools to master relationships and unconventional (business) communication.
This is not the path of hacks and hustle.
This is the path of the Seeker.
The Field Notes
A daily glimpse between the lines.
Enter your email and let the journey begin.